by Stephen Dann : E-Marketing: Theory and Application

ISBN : #0230203965 | Date : 2011-02-15

Description :

PDF-333e2 | Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment…. E-Marketing: Theory and Application

E-Marketing: Theory and Application by by Stephen Dann

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